Can a focus on data-driven brand health from a category and consumer perspective rather than a product perspective drive CPG conglomerates to make better decisions for long-term growth? Big CPG conglomerates like Kellogg, Estée Lauder, Nestlé, Kraft -Heinz fear being replaced by small disruptive players, yet they remain obsessed with short-term outcomes. 🔗Read more about the tactics CPG conglomerates can adopt from large tech companies, like Amazon.com and Google, to stay innovative and relevant to a constantly fragmenting consumer market.