Nucleal on Brand Strategy
Our “No B.S.” insights help you cut through the AI hype and understand what really matters to brands and agencies.
How is AI helping drive better decisions, faster for marketing teams? 🔗 Read more here from Forbes about how companies, including Element Data, Selligent Marketing Cloud, and SetSchedule, are taking enormous volumes of data and structuring it in a way human marketers can make better, faster decisions during the day-to-day.
As marketing functions begin to extend throughout firms beyond just the designated marketing team, engaging employees from store clerks to IT specialists, CMOs are looking to redraw their organizational charts. 🔗 Read more here to learn about a framework that incorporates traits high-performing organizations like Nike, McDonalds, Coca-Cola, etc. have in common.
“Thinking is very hard work. And marketing fashions are a wonderful substitute for thinking.” – Jeffrey Pfeffer. By using AI to aggregate, interpret, and communicate brand data, Nucleal is working to empower marketers and creatives to think for themselves while taking data into consideration.
There is no shortage of marketing tools out there that are being branded as AI powered. Marketers need to know how to decipher products that are actually driven by AI from those that seem to be statistical models rebranded as AI.
How Can CPG Shift Away From Obsession With Short-Term Outcomes Towards Long Term Brand Growth Strategy?
Can a focus on data-driven brand health from a category and consumer perspective rather than a product perspective drive CPG conglomerates to make better decisions for long-term growth?
What value do agencies add to brands in this new era of AI? AI products, like Nucleal’s, are helping agencies get back to their roots and what they do best.
In the U.S. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. But how do you know if you are consistently relevant enough?
Nucleal believes that AI has the power to transport brands to a “post-API” world of unified marketing intelligence.
Around 85% of companies think AI will offer a competitive advantage, but only one in twenty are extensively employing it today according to a report by MIT and BCG.
It is no secret that brands are adopting AI into their marketing approaches to reduce costs and become more efficient. Critics fear that this trend will lead to a world of sterile brands who lack competitive uniqueness.